WorldAutoSteel Partners with Ricardo to Launch ‘Steel E-Motive’ Program

SEATTLE (Scrap Monster): WorldAutoSteel- the automotive group of the World Steel Association (worldsteel), in partnership with the engineering consulting firm Ricardo, announced the launch of a new vehicle engineering program. The new program titled ‘Steel E-Motive’ will demonstrate the unique benefits of steel for global Mobility as a Service (MaaS).

According to the steel trade body, the program will deliver new, exciting ideas for steel vehicle architectures that will shape the future of sustainable mobility. The steel industry plans to be at the centre of the much awaited changes that are due to take place in the automotive industry. The new program focuses on new steel applications with its wide portfolio of Advanced High-Strength Steels and latest steel technologies.

Ricardo, with its knowledge of vehicle electrification and its commitment to sustainable transportation solutions, will help WorldAutoSteel to develop the virtual vehicle concepts.

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Steve Dyke, Ricardo Managing Director for Automotive and Industrial EMEA noted that the company is highly privileged that WorldAutoSteel has entrusted it for implementation of its Steel E-Motive program. The company will offer its class-leading decarbonised and clean transport solutions, in order to make Steel E-Motive a game changer for sustainable mobility, Dyke added.