SEATTLE (Scrap Monster): Stora Enso launched new eco-friendly take-away bowls for food packaging. The PureFiber range of products is free from plastics and PFAS and is expected to replace plastic packaging solutions. The company has partnered with wholesale company Tingstad in developing the new product.
According to press release by the company, the carbon footprint of the new product is lower by nearly 75%, in comparison with alternative solutions made of plastic or bagasse. The sustainable alternative is renewable, recyclable and biodegradable, which essentially means that they are specifically designed for circularity. They are made of natural wood fibres sourced from sustainably managed forests.
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The Stora Enso Hylte Mill in Sweden will produce the PureFibre range of products, which in turn will be directly sold to brand owners and wholesalers. The sales in the Nordic countries will be carried out in partnership with Tingstad.
Sohrab Kazemahvazi, Senior Vice President, Formed Fiber at Stora Enso noted that the game changing formed fiber products will help strong brands achieve their sustainability and circular economy goals. The new range of products will play a key role in the market conversion from plastic to non-plastic food packaging, said Johan Larsson, Purchasing Manager at Tingstad.
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