Smurfit Kappa Wins Honors at Prestigious ABRE Awards

SEATTLE (Scrap Monster): Smurfit Kappa was honoured with prestigious ABRE awards in Brazil, in recognition of its series of innovative and sustainable packaging solutions. The awards recognize packaging solutions that excel in quality, technology, design, functionality, sustainability and innovation.

According to company press release, its customized shelf ready packaging (SRP) solution for confectionery producer Docile won the ABRE award in the ‘Solutions for Retail and E-commerce’ category. The product resulted in a 50% reduction in shelf replacement time. Furthermore, the attractive design and consumer friendly packaging led to 18% surge in sales, the company noted.

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In addition, Smurfit Kappa Brazil also won two awards from EMBANEWS in the ‘Technology & Quality’ and ‘Marketing’ categories. The first award was in recognition of its technological approach to packaging, with use of eye tracking technology tools. The innovative technology captures the movement of consumer's eyes in a retail environment, thus providing an insight into the attractiveness of the packaging. The second award was for a sustainable and durable packaging solution designed for an egg producer 

Manuel Alcalá, CEO of Smurfit Kappa Brazil said that the company is delighted to be recognized with these awards.