SEATTLE (Scrap Monster): DS Smith plc announced its latest innovation in a fixation packaging, mainly used by e-commerce applications. It replaces usual plastic foil with crepe paper to secure and fix goods. The new plastic-free packaging solution promises increased sustainability.
The Covid-19 pandemic has made e-commerce more popular. It has now become an integral part of everyday life. A good majority of people will continue to prefer the convenience of online shopping, even after the pandemic, according to a survey conducted in early-2021. The growth in online trade has opened up new avenues of growth for optimized, recyclable packaging solutions.
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The fixation packaging that is in use currently makes use of PE foil. The easily recyclable and fibre-based crepe paper alternative offered by DS Smith provides greater flexibility and increased cost-efficiency. The innovative fixation packaging developed in accordance with the company’s circular design principles, enhances logistics capabilities and return shipment options. The 100% corrugated board and 0% plastic composition makes sure that they can be completely fed into the paper recycling loop.
The fixation packaging is already being used by a renowned smartphone manufacturer for sending repaired devices and replacement goods to its customers.
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