SEATTLE (Scrap Monster): The Coca-Cola Company launched redesigned light-weight PET bottles for its beverage portfolio across the U.S. and Canada. The move is part of the company’s broader commitment to create a circular economy for its packaging.
The 12, 16.9 and 20 ounce bottles of Coca‑Cola, Sprite and Fanta as well as Minute Maid Refreshments and Minute Maid Aguas Frescas will have new shapes. The innovative design requires less quantity of raw materials for production. The new bottles are expected to gradually roll out across the U.S. and Canada during the current year. Coca-Cola is carrying out testing to potentially apply the new lightweighted designs to multi-serve 2-liter and 24-oz.
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The redesigned PET bottles will deliver significant sustainability benefits for the company and its bottling partners. The transaction is projected to significantly reduce use of new plastic by the equivalent of approximately 800 million bottles. Also, it will deliver significant reduction in carbon emissions.
Alejandro Santamaria, Sr. Director for Global Packaging Development and Innovation noted that the innovative new design represents a major step in reducing the amount of materials used, while preserving the durability and functionality of its packaging.
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