SEATTLE (Scrap Monster): Coca-Cola Hellenic Bottling Partners (HBC) announced investment of €11 million in a plastic recycling plant in Romania, which produces recycled PET (rPET) bottles. The investment is being funded by state aid amounting to nearly €3.5 million.
As part of the company’s plans to implement an in-house circular economy model, Coca-Cola plans to launch a deposit return scheme (DRS) to collect bottles and cans for recycling, which it expects to launch in December this year. The launch of the DRS will make Romania the company’s first market to use fully recycled bottles across the portfolio. The investment will ensure steady supply of high-quality rPET for its manufacturing needs.
The development will make Coca-Cola the first beverage producer to achieve in-house p-PET producer. The company had earlier announced its commitment to achieve net-zero emissions across its value chain by 2040.
Zoran Bogdanovic, CEO of Coca-Cola HBC noted that the investment demonstrates its efforts to collaborate with its stakeholders and the wider industry in order to create a circular economy for packaging. Furthermore, it will help the company to deliver its drinks in a more sustainable packaging.
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