Novelis and TSR Reached Agreement to Promote Circularity in Aluminum Industry

The increased market demand for aluminum with a high recycled content is supported by the strategic agreement.

SEATTLE (Scrap Monster): In an effort to promote circularity in the aluminum sector, Novelis Inc. and TSR Recycling GmbH & Co. KG have signed a three-year strategic collaboration agreement.

The long-standing cooperation between the two businesses will be strengthened even more by the arrangement. Additionally, it will guarantee a steady supply of raw materials made from recycled aluminum products, which Novelis' mills will use to make low-carbon aluminum sheets, particularly for the automobile sector. The increased market demand for aluminum with a high recycled content is supported by the strategic agreement.

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Novelis Inc.'s Executive Vice President and President of Novelis Europe, Emilio Braghi, stated that the company is pleased to openly showcase its solid collaboration with TSR. The long-term commitment seeks to propel the global aluminum industry's circularity in a sustainable manner. He continued, 'This is another significant step in their journey towards 75% recycled content across their products by 2030.'

The deal will be crucial in driving the automobile industry's and other industries' shift to a circular economy, according to Denis Reuter, COO of TSR Group. He continued, saying that the business is eager to expand its partnership with Novelis.

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