Nucor Launched Fresh Campaign to Highlight Sustainable Steelmaking

SEATTLE (Scrap Monster): Charlotte, North Carolina-based Nucor Corporation launched new campaign highlighting its commitment to sustainable steelmaking. The “Made for Good” campaign focuses on Nucor’s over five decades of industrial steel production using cleanest techniques.

The campaign features the recent achievements made by the company in sustainable innovations. It highlights the company’s investments in next generation technologies and its involvement in carbon emission reduction efforts. In addition, it also focuses on its own innovative product Elcyon- a locally produced sustainable steel product for offshore wind energy applications.

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Dan Needham, Executive Vice President of Commercial at Nucor noted that the company recognizes the importance of environmental stewardship. Apart from offering industry-leading sustainable solutions, the company focuses on empowering its customers to meet their business and environmental goals.

Nucor is one of the world’s most sustainable steel producers, accounting for more than 25% of the total steel made in the U.S. It employs circular, recycling-based steelmaking process, thus resulting in three times less emissions intensity.