Gold-A Prominent Feature of India’s Investment Landscape

SEATTLE (Scrap Monster): The World Gold Council (WGC) has published Insights Report on retail gold investment market in India. The report is based on an in-depth survey of more than 2,000 retail investors.

According to WGC, the country’s retail investment market is fast changing. There is a high penetration of gold among Indian retail investors. Around two-thirds of those surveyed had purchased gold in the past. Also, 61% of those who have never bought gold in the past consider buying it in future, but indicate that a lack of trust in the product or industry acts as a barrier to purchase. Nearly 65% of potential gold investors lack adequate knowledge on gold. These are reflective of the significance of proper awareness and education among investors, WGC report said.

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The survey revealed that 52% of investors already own some form of gold, with 48% having invested in the past one year. Gold jewellery and coins continue to remain as two of the top five investments for rural as well as urban investors. Gold currently has a deeper penetration among urban investors.

The report suggests highlighting the simplicity and reassurance of gold, addressing gold’s key barriers of trust and innovate new products and marketing strategies to boost gold’s status among Indian investors.