DS Smith Partnered with Martins Brewery to Launch Corrugated Cardboard Solution

SEATTLE (Scrap Monster): European packaging leader DS Smith, in partnership with Martins Brewery, announced launch of a new packaging solution for the latter’s organic beer customers. The sustainable 6-packhandle packaging solution holds the glass bottles of organic beer together.

The new corrugated cardboard solution intends to offer a memorable experience to the brewery’s customers by enhancing their purchasing and unboxing experience. The clever folding system creates six individual beer compartments. The packaging offers a simple and hassle-free unpacking experience. The inside of the packaging contains a range of mathematical puzzles.

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100% recyclable materials were used to create the creative packaging solution. On its outside, the brown cardboard's uncolored surface enables brand storytelling. Eco-friendly adhesive holds the entire construction together.

The company is excited about the chance to work with Martins Brewery to create a packaging solution with an inventive, interactive, and memorable element, said Martin Nemec, Subregional Managing Director, DS Smith.


The introduction of the new product is consistent with DS Smith's mission to spearhead the shift to a circular economy by providing its clients with cutting-edge, environmentally friendly packaging solutions.