DS Smith Forms Partnership with Zeus to Boost Coffee Cups Recycling

SEATTLE (Scrap Monster): DS Smith entered into new partnership with Zeus- the Ireland-based packaging major to offer nationwide recycling solution for coffee cups. The partnership will provide national recycling infrastructure to ensure that coffee cups do not end up in landfills. As per estimates, Ireland consumes approximately 200 million single-use coffee cups every year.

The scheme is designed in such a way that it collects coffee cups from participants for recycling. As part of the new partnership, Zeus will make use of DS Smith’s uniquely designed coffee cup recycling boxes. The used coffee cups thus collected by Zeus will be forwarded to DS Smith for recycling.

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The AIL Group has signed on as the first customer of the scheme. As an initial step, the coffee cup collection boxes will be distributed to 80 O’Briens and Bagel Factory outlets across the nation starting January 2020.

Tom Campbell-White, DS Smith Recycling European Strategic Development Director stated that the company is delighted to partner with Zeus to introduce the Coffee Cup Recycling Scheme to the Irish market.