Commercial Metals Company Rebranded as CMC

SEATTLE (Scrap Monster): Irving, Texas-based Commercial Metals Company has rebranded itself as CMC. This is aimed at bringing a refreshed identity to represent the evolution of the 108-year old company over the past several years.

In a statement, Peter Matt, President and CEO of the company noted that it has been recognized as a metal recycling and steel-making company for more than a century. The acquisitions of like-minded metal companies over the past several years have justified its original name, Commercial Metals Company.

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However, the growth strategy devised by the company highlights the importance of expanding the scope of its products and solutions beyond metals. The rebranding is aimed at portraying the company in a different manner, Matt added.

When initially found in 1915, the company had owned a single scrap yard in Dallas, providing solutions to construction industry. Today, it has expanded in a big way into a Fortune 500 company, owning and operating hundreds of facilities that employ nearly 13,000 employees. The recent acquisitions of Tensar, Tendon Systems and EDSCO Fasteners are part of CMC’s efforts to diversify beyond steel production.

As part of rebranding, it has also updated its logo, in order to better reflect its entry into newer markets and its ongoing commitment to develop innovative and sustainable products and solutions to customers.