BSG Launch Event Calls for Joint Efforts to Fight Plastic Menace

SEATTLE (Scrap Monster): The event held to mark the launch of non-governmental organization, BSG has highlighted the need for united efforts of all segments of the society in order to effectively fight the menace of plastic pollution.

According to Sanjay Kumar, Director General, DMEO and head of Circular Economy Mission, Niti Aayog, individuals, industries and the government must work together. He cited reduction of plastic consumption, recycling and promotion of sustainable alternatives in place of plastics as key steps in the journey.

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The 25-Tonne Plastic Collection Drive launched by BSG runs from 3^rd to 9^th October. The campaign will see Delhi-NCR members deposit their plastic waste at designated hubs, rather than throwing away irresponsibly. The plastics collected at hubs will be sent to recycling facilities, thus protecting the environment. The drive, part of the previously launched ‘Say No to Plastic’ campaign, has an ambitious target to collect and recycle 25,000 kilograms of plastic waste in the month of October 2023.

Vishesh Gupta, Chairperson, BSG stated that the campaign’s goal is to heighten awareness and promote sustainable living, which in turn will reduce the waste entering the local landfills.

The country had generated over 660,000 tons of plastic waste in 2019, out of which only 60% was recycled.