Airtel Launched Fresh E-Waste Recycling Drive in Kenya

SEATTLE (Scrap Monster): The Kenyan subsidiary of the telecom leader Airtel Africa announced its decision to launch a new initiative to raise awareness on e-waste recycling. The campaign, launched in the capital city of Nairobi, will contribute to the development of a low-carbon economy in Kenya.

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The employees of the telecommunications company will support the initiative, which aims to collect, decommission, transport, store and recycle electronic waste in Nairobi. The accepted devices include smartphones, computers and appliances containing motherboards, batteries, screens and cables. Through this initiative, Airtel Kenya will cooperate with Waste Electrical and Electronic Equipment Centre (WEEE Centre) to minimize the environmental impacts of its operations and products.

Prasanta Das Sarma, Airtel Kenya Managing Director noted that the company has an obligation to do everything possible to support e-waste recycling. The company employees as well as its partners will be encouraged to participate in its ‘Reduce, Reuse, Recycle and Rethink’ campaign. Moreover, he urged other telecom operators in the country to follow suit in helping to boost e-waste recycling.

Incidentally, Airtel Africa enjoys approximately 27.2% share of telecom market in entire Kenya.