We are a family owned and operated business with 35 years of experience in buying and selling diamond jewelry. Our goal to serve our customers needs and objectives. We strive to make every transaction a pleasurable and convenient experience. Our in-house gemologists are always eager to answer your questions and provide you with the benefit of their experience in evaluating diamonds. Our reputation and your satisfaction go hand in hand.

Our facility is located in a best-in-class, luxury office building in the heart of Los Angeles. ​There is ample parking and security monitoring. All handling to and from our facility is fully insured. We use armored services as needed.

Why Choose Us

We offer you these options for valuation and selling your diamond jewelry in several convenient ways​.

• You can call us to describe your item and get an initial idea of its marketability.
• You can fill out our submission form and receive a detailed reply quickly.
• You can make an appointment and bring your item for a full appraisal and offer and instant payment.
• You can choose to send in your item with our free prepaid and insured Fedex package; or we can arranged secure and insured • courier pickup by a nationally recognized armored service such as Brinks.

Our reputations as trustworthy buyers is our primary asset and we never compromise this trust for any reason. We value ongoing relationships and we build life-long relationships. We make sure our clients feel they can come to us with any questions any time for their diamond jewelry needs.

Our team members’ primary objective is customer satisfaction. We are courteous, patient, and educational. We provide a safe and secure environment for consultation without any pressure. We go above and beyond to answer your questions and make you comfortable with your decision.

We have a proven track record, decades of service, and thousands of transactions with satisfied customers.

We have extensive market connections. We generate high demand in our network of connections so we can buy at higher prices.

Our familiarity with the markets nationwide allows us a quick turnaround thus a quick offer to you and payment on the spot.

We buy diamonds in the average to very high range of value and quality. Our highly experienced professionals have thorough knowledge of the vast variety of stones and always distinguish intricacies of gems for top value.

We have state of the art diamond grading equipment in house and we also have established partnerships with leading diamond grading labs. We can show you the results of the readouts so you can proceed with full confidence.

​We look forward to serving you.