With over 25 Years of experience selling High End Jewelry and Diamonds we offer clients a fast and easy way to purchase diamonds. Our motto is simply… Keep the quality high and the prices low. We know people have many choices when it comes to buying jewelry. So to separate ourselves from everyone else we sell you what you want, not what we have left in our inventory. Each item we sell is unique and special to make you feel special. We will customize any item for you at no additional charge (some exceptions may apply). We want our clients to feel unique and special just like the items they purchase. We manufacture all our items In-House to assure Quality and Satisfaction. We import Diamonds and offer our clients choices to assure they get exactly what they desire at the best possible price. We will go the extra mile for you so that you feel comfortable coming back to us for all your jewelry needs.

• We are the Ultimate Diamond Broker and On-Line Jewelry Manufacturer from the Los Angeles Jewelry District Since 1994.
• We work with Direct Overseas Diamond Cutters and Merchants to provide you the Best Quality Diamonds with our Lowest Price Guarantee.
• We have access to a Large Inventory of Diamonds that allows us to provide you with several options to choose from no matter what Shape or Quality you desire.
• We will Custom create any Ring Design or Style you desire at no additional cost.
• We manufacture all items purchased after we receive an order.
• We never re-size rings or sell Jewelry Returned from previous purchases.
• We offer a Life-time warranty on all side stones and craftsmanship.
• Our products come with a Lifetime Upgrade with no financial loss.

ALL PURCHASES INCLUDE

• Free Appraisal
• Free Center Diamond Certification and Quality Guarantee (GIA, EGL or DIA)
• Free Ring Box
• Free Engraving (Five Characters Only Please)
• Lifetime Side Stone Protection
• Lifetime Upgrades & Exchanges with 100% purchase value to assure your satisfaction.