A Plastic Crisis

The world is in the midst of a serious plastic crisis. Every year more fossil fuels are used to make more virgin plastic, which means more plastic waste ends up in the environment. Just recycling is definitely not the solution.

The plastic crisis can only be solved when much less plastic is produced and the use of single-use plastic is little. The subsidizing of the fossil fuel and plastic industry should also be stopped. We need to move quickly to a circular economy in which we re-use and recycle our waste into new materials, products and applications. In 2019 approximately 9.2% of the world's economy was circular. In 2020 this was only 8.6%. The circularity gap is increasing, so we can't wait to take action, we have to start transforming now.

Upp! supports regions and cities to transform their difficult to recycle mixed plastic and textile waste streams into robust and recyclable new products. The technology Upp! is using is easy to scale, replicate, and is applicable worldwide. We can make a difference and need to start saving these plastic waste streams from incineration, landfill, and our oceans now. Saving CO2 and helping regions and cities to transform from a take-make-dispose economy into a circular economy.

Together we make our world clean, green, and circular