Town and Country Jewelers has been serving the Monmouth county community for over 25 years. We have always been owned and operated by the same family. Our experience has made us well known throughout the community to deliver quality and unique jewelry at affordable prices. Through the years we have designed and created hundreds of custom pieces for all types of occasions. So if you have design of your own we can make your vision a reality. Our mission is to deliver quality jewelry and excellent service. We pride ourselves on our commitment to our clients and promise to continue our high standard of service to new customers.

Victor Ash is the second generation owner of Town & Country Jewelers. He has been in the jewelry business for most of his life. His knowledge and expertise has been passed down by his Father Eli, the founder of Town & Country. For over 30 years Victor has been designing and creating unique pieces of jewelry and has established himself as one of the area’s most knowledgeable jeweler. His specialties cover all the areas of the jewelry business which include jewelry design, appraising and diamond grading. “I wanted to create a store where each client can turn their dream designs into real pieces of jewelry. For example – engagement rings, getting engaged is the happiest times of people lives. The rings they wear are one of the most valuable possessions. That ring must be perfect in every way because of what is symbolizes. I want to create that perfect ring for them. There is nothing better than seeing a bride wearing an engagement ring that she designed and loves. I don’t think other jewelry stores can provide that service, knowledge and quality of jewelry that we deliver in Town & Country.”

Eli Ash is the third generation jeweler of Town & Country. After attending college, Eli started working in his father’s store at the age of 20. He has years of knowledge in many areas of the jewelry business learning from his father and personal experience. Eli has taken courses from the GIA in New York City and has received his GIA certificate in Diamond Grading. “I love this business, I see clients for the most special times in their lives like weddings, birthdays and anniversaries. I’m really happy to be part of that and help them make it special.” He works with his father, Victor on a daily basis and continues to learn more about the business. “I love taking courses and learning in class rooms, but nothing compares to real life experience and I’m lucky to work with my father who has years of experience to learn from.”