TOMRA was founded on an innovation for return of empty beverage containers more than forty years ago. In a small shed in Asker, Norway, the brothers Petter and Tore Planke created a solution to a problem: a local grocer wanted a machine that could quickly and easily take back empty bottles. That was the beginning of TOMRA.A spirit of entrepreneurship, a passion for innovation and a focus on finding solutions guide TOMRA to this day. From the world’s first reverse vending machine in 1972, all the way to providing the most innovative sensor-based sorting solutions today, TOMRA has continuously redefined what it means to be innovative. Revolution is inevitable. As a planet we are running to the end of our leash. The world population will increase by 30% over the next 40 years. Seventy million people enter the middle class every year. Global resources are under unprecedented pressure.Resource productivity must increase to ensure sustainable development. Over the next 40 years, 30% more people will need to be fed with, at best, today’s availability of farmland. Something needs to change.Rethinking how we obtain, use, reuse and optimize the world’s resources is the right path at the right time. This is how the next revolution begins.Solutions for resource productivity are the key to tomorrow’s revolution. TOMRA provide smart solutions for optimizing our resources – sourcing them, using them, stewarding them, reclaiming them, recycling them and revitalizing them.This is not new to us. TOMRA has been in this business for 40 years already. We know that in order to move forward, we all need to rethink and rework how things have been in the past. Every day we’re focused on transforming how the world obtains, uses and reuses its resources.In short we aim to help our customers obtain more, use less and reuse resources (better business) and make the planet more sustainable (better environment).We move forward with drive, creativity, and open minds. Throughout all business streams we recognize and reward innovation.We build networks of partners in multiple disciplines and categories so that we may learn from one another and grow together. We document the history of our solutions both physically and digitally. We invite customers, consumers and recruited talent to experiment.We connect with business, engineering, and design schools in order to build a better knowledge network and establish advanced training and mentoring programs.We are present and participate on the key platforms that are leading change.TOMRA creates sensor-based solutions for optimal resource productivity – helping our customers increase their financial results and reduce their environmental impact. TOMRA was founded in 1972 and started out with design, manufacturing and sale of reverse vending machines (RVMs) for automated collection of used beverage containers. TOMRA is active in more than 80 markets worldwide with total revenues of NOK ~4.75 billion in 2014. With more than 2,500 employees, TOMRA is publicly listed on the Oslo Stock Exchange.Specialties Leading The Resource Revolution - transforming how we obtain, use, and reuse resources for sustainable economic growth and improved quality of life for all.Our products and services fall within two main business areas: Collection Solutions (including the business streams reverse vending and material recovery) and Sorting Solutions (including the business streams recycling, mining, food and specialty products).Reverse vending machines, and sensor-based sorting solutions for recycling, mining, food processing and other industries.