Modern jewelry inspired by Indian craftsmanship and aesthetics is hard to find!  When we started the business in 1977, our focus was to create handmade jewelry using the best raw materials. We were picky about sourcing each and every diamond, just to be sure the diamonds had the same look and feel decades later. Each piece of jewelry was carefully made by our team of artisans. We build the business with no offices or websites. Just word of mouth and trust!  Fast forward to 2013, we knew it was time to evolve but keep our core values the same. We realized our customers were looking to buy jewelry online and learning about us on social media. Most importantly, we learned that our customers hated keeping their most expensive pieces of fine jewelry in the bank safe – just because the traditional jewelry designs didn’t go well with the modern clothing.