PT. Sunrise Steel is present in Indonesia as an answer to consumer needs for Zinc Aluminium Coated Steel (BjLAS) ZINIUM material which can be applied to all aspects of human life and has a long life in use. Innovation of PT. Sunrise Steel is the only Zinc Aluminium Coated Steel (BjLAS) Zinium product that meets the "Longer Usage Term" principle compared to other similar products, which is also friendly to the environment and for future survival.

PT. Sunrise Steel wants to touch all aspects of human life, through various variants of Zinc Aluminium Coated Steel (BjLAS) ZINIUM applications which are useful for everyday life, starting from buildings, electronic components, household appliances, and much more, all of which require the principle of " long-term usage ”as the most important aspect. PT. Sunrise Steel wants to open the view of the modern generation that Zinc Aluminium Coated Steel (BjLAS) material can be applied to almost all aspects of human life and has high durability for long-term use.