Premier Designs is a direct sales jewelry company founded in 1985 by Joan and Andy Horner in Irving, Texas, a suburb of Dallas. They created the company as a way to support ministries here and around the globe, as well as provide a home-based business opportunity established on biblical principles, such as integrity and unselfish service. Through our non-traditional approach of putting people first — before profits — Premier Designs has grown into a more than 350-million-dollar — debt-free — corporation with Independent Distributors (we call them Jewelers) in the U.S. and Puerto Rico.

Premier Designs Jewelers market quality high fashion jewelry to small groups through Home Shows. We are members of the Direct Selling Association, but our emphasis is on serving rather than selling.