Cooperatives such as Magic Valley are rooted in the Cooperative Principles first established by the Rochdale Society of Equitable Pioneers in 1844.

Voluntary & Open Membership

Cooperatives are voluntary organizations; open to all persons able to use their services and willing to accept the responsibilities of membership.

Democratic Member Control

Cooperatives are democratic organizations controlled by their members, who actively participate in setting policies and making decisions.

Heritage

In the early 1930s, most of rural America was in the dark. Power suppliers did not expand their lines to reach the people living outside of the cities. In 1936, Congress created the Rural Electrification Administration (REA) to provide commercial electric companies loans to supply power to rural areas. After the commercial companies neglected to make use of these loans, locally owned cooperatives took charge.

Our mission is to enhance people’s lives by safely providing the most reliable and affordable electric service by keeping our member’s best interest in mind.