Kiefer has grown from the early Dade City roots to being the premier independent Official Rolex Jeweler in the Tampa Bay Area.  Still a locally-owned business that is a major contributor to many charities and causes, the family keeps a distinct feel of class and warmth in the culture of the business.  The main passion of the business is to share their love for fine jewelry and watches with the customer and collectors they serve.  With a state-of-the-art laser welder on premises at the Land O' Lakes store, and their CAD CAM services, the Kiefer Jewelry Experts are able to satisfy any creative ideas to meet a customer's every need.

Established in 1957, in Dade City, Florida and now featuring 3 locations; Lutz/Land O' Lakes, Downtown Dade City & our newest location in Regency Square - Brandon.

KVJ features many designer lines of jewelry from bridal to high fashion design.  The merchandisers travel to many jewelry shows searching for the perfect designers.  The Bridal Salon features KVJ's own brand "Romance" as well as A. Jaffe, Artcarved, Elma Gil and DiaDori by Cheri Dori. Pandora is one of the hottest concepts to hit the jewelry market in years.  Kiefer in  Lutz & Dade City have Pandora Boutiques showing the largest selection of charms, bracelets, and the Pandora line of jewelry.  Alex and Ani is another trending line and is shown in all locations.Millennium Beads are a Kiefer Original.  Introduced in 1999, at the turn of the millennium, these colorful spheres of irridescent color are fun to mix and match with all your outfits.

KVJ has a full service custom design and repair shop on site.  State of the art custom design using computer aided, CAD/CAM allowing you to see a 3D image of your design before authorizing the creation of your very own one of a kind piece.   KVJ has one of a hand full of laser welders in the entire Tampa Bay area allowing us to repair and restore jewelry that would be impossible to do with the traditional torch.   You can view the laser in action on our TV monitor mounted just outside of the shop.  We can personalize your purchase with our engraving services.  KVJ buys precious metals and diamonds and pays competitive prices.

KVJ offers many same as cash payment options, financing or layaway.  We also offer gift cards, gift wrapping, wish lists and some products online.  We reward our returning customers with gift cards for birthdays and anniversaries.KVJ prides itself in offering very personalized,  professional service and strives to build a relationship with every guest.  We want to help you make the right jewelry choices for yourself and for gift giving.  Kiefer Village Jewels is known as "The Jeweler You've Been Looking For"