We are the ultimate destination of fine jewelry in the Middle Georgia area. If you would like to experience the largest and most exquisite diamond ring collection in town, at unbelievable prices, please do not forget to stop by John Smeal & Co. Jewelers.  More precious than the diamonds we have to offer is our unmatched customer service. Our well trained staff is eager to assist you from the moment you enter the store. We can guarantee that you will cherish your relationship with us for years to come.  We are proud to offer our very own customized John Smeal Collection bridal line along with other brands like Vogue, Romance etc. Watch brands we have to offer are Citizen, Citizen Signature, Movado, ESQ Movado, Bulova, Seiko and Pulsar. We are also certified dealers of Hershey Kiss Collection, Kera Beads, Karisma Collection, Chisel, Reflection Beads as well as the Shey Couture Jewelry Collection.

At John Smeal we offer you a wide range of services catering to your jewelry needs  Fine Diamond retail Gold and Sterling Silver Fine jewelry retail Watch retail Jewelry and Watch Repair Jewelry Appraisal Complete Customization and Jewelry design EZ Layaways Multi-tier financing options No Credit needed financing Jewelry advice

Detailed information of your purchase is available, called a Quality Assurance Document. Powered by IJN Systems, and other technology systems, the document provides the information necessary to obtain jewelry insurance and is needed to update your insurance over the coming years. The Quality Assurance Document is available for ordering at the shopping cart.We specialize in jewelry design and customization. If you want a unique piece created, we can help you make it a reality with our state of the art custom design software. Please come today and meet with our in-store jewelry designers.