Jessup’s of Daytona  was  originally  a  hardware  store  started  in  1931  by Charles Jessup.  During the Great Depression in the early years of Jessup’s, Charles lived in the back of the original store. Roger remembers him  telling of opening  the store at 7:00AM and closing at 11:00PM.  He explained  all of the merchants would watch  each other to  see  who  was going to close first. Times were very hard and a merchant could not afford to miss a single sale. Charles’  daughters,  Esther  and  Ruth  Jessup  Harshaw  eventually  joined Charles  in  the  business. Their passion  for  jewelry  rather  than hardware prompted the change towards the Jessup’s you see today. Ruth’s son Roger, his wife Barbra Leigh, and Dan Harshaw are the present owners.  Dan is the great  grandson  of  Charles  and therefore represents the fourth generation. 78 Years  *How  have  we  done  it?  Granddad and  his daughters Esther and Ruth were honest hardworking people.  They treated  all  costumers  fairly and with respect, so we began the third generation  with  a  wonderful,  loyal  customer  base.

We  are  the  FIRST merchant in Daytona Beach  to  sell  gold  by weight  and  also  the  FIRST merchant  in Daytona  Beach to  show costumers  the  wholesale  price  sheets  on  diamonds,  so  customers  can  compare.  Ruth Ruth  Our Employees: Over  the  years  we  have  added  21 employees. We  are  proud  of them, and believe our customers  are  as  well. Our  employees  have  been  voted, “Best Around” by the News-Journal 18  years  straight!   These   caring,  knowledgeable,  energetic,  happy, wonderful people have earned us “Best Around” “Diamonds”, “Best  Jewelry  Repair” and  “Best  Gold  by  Weight”. We are extremely blessed to have them. Our Policies: Treat  every  customer  as  we  like to be treated when we shop Money-back  guarantee,  even  on  pre-owned  merchandise No  commission  salespeople No  pressure  selling Price Price Price  Charles Charles  Price does matter!! Many independent merchants across America  are  going  out of business because they  cannot  compete with  the  mass merchandisers  on  price.  Jessup’s  is  unique.  Most of our merchandise  is  pre-owned. The  fact  that  we  buy from  individuals,  allows us to sell wholesale or below. Pre-owned merchandise, refurbished, with  money-back guarantee at below market price. We guarantee our price to be the lowest!   Thank you for stopping by, and being part of our Story Barbra Leigh, Dan Harshaw & Roger Harshaw