Every Irontrax professional has equipment industry experience and first-hand perspectives that can help clients identify what adds value to the way a company utilizes and maintains and its assets. We are committed to helping our clients achieve their goals by offering reliable information and services that are used to make better financial decisions.

A Little On Our Origins

Irontrax was founded in Cleveland, Ohio in 2003 by Joe Santora, a former equipment asset manager at First Merit Bank in Akron, Ohio. Joe, and his equipment manager counterparts at other financial institutions, struggled with finding equipment appraisers that delivered true valuations upon liquidation. Joe, who made it his business to deeply understand equipment valuations, was asked by one of his former banking counterparts to appraise a piece of equipment. Seizing this need in the market, Joe subsequently left First Merit and launched Irontrax.