Gunderson's was originally founded in Sioux City as a watch repair shop in 1945 by George Gunderson. Gunderson's soon transformed into a full service regional retail jeweler and is now one of the largest independent jewelry stores in the Midwest with locations in Sioux City, Iowa, Sioux Falls, South Dakota and Omaha, Nebraska. For over 65 years, we have been dedicated to providing our customers with the best possible products and services. Gunderson's takes great pride in and recognizes the importance of our employees. As in the past, we continue to add new staff who are talented, enthusiastic and dedicated to our ideals of quality, service and community awareness.

Gunderson's believes in honesty, quality and reliability. Our goal is to make the highest quality diamonds, fine jewelry and gifts available in an online shopping environment that’s safe, secure and enjoyable.  Gunderson's sits on a rich and diverse foundation of experience in the diamond industry – more than 6 decades of involvement in every facet of the business: from diamond mining to diamond cutting, from jewelry design through production. And, Gunderson's is also supported by effective sales and marketing efforts, with corporate incentive programs, successful retail outlets, and now a major presence on the Internet.  

The credentials of the staff at Gunderson's are as sparkling as the stones they know so well -- trained Graduate Gemologists from the Gemological Institute of America, certified Gemologist Appraisers from the American Gem Society, and members of the International Society of Appraisers.  For our knowledgeable and friendly team, diamonds are more than just a business…they’re a vocation. They’re “contemporary veterans’ keeping current with new trends and staying at the vanguard of design innovation. At Gunderson's, our service is unmatched, our value is unparalleled, and our prices are fantastic