Gruno's was founded in 1953, by Lester G. Gruno. The store was originally founded on quality, trust, service and loyalty and has continued to uphold those values today. In 1982, jewelry designer, Brent Meade, purchased the store from Lester and later moved to its current location at 801 N. Perryville Road, in 2000. In 2014, Gruno's Diamonds opened up a second location in Madison, WI. Today Gruno's Diamonds is proud to be a family owned and operated business. We are proud to provide a place where customers can come with their investments and feel that they will be very well taken care of. Our professional and exceptionally well-trained staff has the latest gemological skills, provides outstanding customer service and above all, integrity. Our outstanding reputation within the community has been earned through consistency, continual education and training.

Welcome to Gruno’s Diamonds. As Rockford and Madison’s premier jeweler, we strive to make your in-store and online experience both memorable and enjoyable. This site is created to provide you with an overview of our exceptional offerings along with helpful information. Yet, the best way for us to serve you is in person. We invite you to visit our store and look forward to getting to know you soon.