The Helfer family has been importing diamonds and making jewelry for three generations starting with Gregg's grandfather David Helfer. David opened his first wholesale office in downtown Chicago in 1933. In 1939, he opened his first retail store in Kankakee, Illinois. Over the next 20 years, David opened more than fifteen stores throughout Illinois, Wisconsin, Indiana and Iowa making the family one of the first independently owned chain of jewelry stores in the area. A CHICAGO INSTITUTION   Gregg's parents continued the family business throughout the 60's, 70's and 80's consolidating their stores to the Chicago region. Waiting in the wings was their oldest son Gregg who had ventured off in other initiatives including jewelry. In 2000, after working in the jewelry industry on his own for over 12 years, Gregg continued the family tradition by opening a private office in the historic Maller's building on Chicago's Jewelers Row.

In 2004, Gregg's growing family wholesale, internet and retail business moved to a larger office and showroom space to enhance the overall customer experience. In 2004, Gregg also welcomed his brother Michael into the business. With Michael's 20 plus years of sales and marketing background, he oversees the daily operations of the company and the new business expansion.

Over the next 20 years, David opened more than fifteen stores throughout Illinois, Wisconsin, Indiana and Iowa making the family one of the first independently owned chain of jewelry stores in the area.  A Chicago Institution  David's son Edd and his wife Ellen continued the family business throughout the 60's, 70's and 80's consolidating their stores to the Chicago region.  Waiting in the wings was their oldest son Gregg who had ventured off in other ventures including jewelry. In 2000, after working in the jewelry industry on his own for over 12 years, Gregg opened his office in the historic Maller's building on Chicago's Jewelers Row.  A Real Family Business  In 2004, Gregg's growning family wholesale, internet and retail business moved to larger office and showroom space to enhance the overall customer experience. In 2004, Gregg also welcomed his brother Michael into the business. With Michael's 20 plus years of sales and marketing backround, he oversees the daily operations of the company and new business expansion.  

With over seven decades of family experience now behind them, Gregg and Michael carry on their family's belief that all clients deserve one on one service in a pressure free, personalized, professional, and private environment.  Whether you order online or in person, your purchase is Secure, and your personal information will be kept Confidential . Of course, please feel free to Contact Us if you have any questions or suggestions.  Industry Experts  Whether you're an experienced online shopper, or need some additional assistance with custom design, we're confident you'll find exactly what you're looking for. We are available six days a week to help you find the piece of jewelry of your dreams. Thank you again for shopping with us.