Greenback was founded to address the problem that most plastic packaging doesn’t get recycled, causing massive environmental damage. The world’s largest Consumer Packaged Goods (CPG) companies have committed to use a higher percentage of plastic from recycled sourced (R-plastic) in their packaging but the supply is not there, especially for food packaging. R-plastic prices exceed virgin plastic (i.e. plastic made from fossil oil), leaving the recycling industry, its CPG customers and consumers with a trust problem regarding the provenance of materials. This presents a major fraud and reputational risk for the world’s biggest brands.