Welcome to the Goldsmith Co. family! For more than 40 years we have provided students, families, and businesses with exquisite jewelry choices of unsurpassed quality from our conveniently located store in historic downtown Provo, Utah.  Over the years, we’ve helped more than 100,000 young men get her to say “Yes.” (We’ve also helped a lot of them stay married in spite of themselves!)

The customer loyalty that began when we helped them buy their engagement ring often carries forward for a lifetime. We enjoy a very high rate of repeat customers — some even arranging to come back to Utah every year to purchase jewelry, because they just love the experience and trust the quality and integrity of our offerings.  

Come see what it feels like to shop for fine jewelry with no pressure, no cookie-cutter choices, and no one manipulating you into buying something you can’t afford. We don’t want you to leave happy. We want you to leave singing!  If you have any questions feel free to contact us and we will see what we can do to help