Northeast Gold & Diamond Center is a Family-Owned and Family-Operated Jewelry Store. We are proud to have served St. Petersburg, Florida Jewelry and Watch Lovers for over 25 years.  Our jewelers sell, design, create and repair jewelry. Our watchmakers sell, service and repair luxury watches. We also have accessories and batteries for watches. We also buy, trade and lend money on jewelry and watches in conjunction with our collateral lending partner Northeast Jewelry Loans.  We are conveniently located in the North East Park Publix Shopping Center near 4th Street and 38th Ave. N. in St. Petersburg, Florida. You can find us between the SteinMart and the CVS Pharmacy. We are happy to show you our collection of beautiful jewelry and watches Monday through Saturday.   The  Gold & Diamond Center is not an authorized dealer for the Rolex Brand watches we sell. All Rolex watches, regardless of condition, have been previously owned, but not all have been previously worn.