First things first: Hi! Let us introduce ourselves – low rates, freedom of choice, and friendly vibes. We're all about making your life easier. We are all about you.

At First Choice Power, we help make electricity affordable and convenient. Your power should be on, but off your mind. We find ways to give you a manageable rate, with a dose of friendly customer care.

Our roots in Texas go back: Way back. We've been happily serving Texans for 70 years and counting. We know the Texas electricity market, and we are here to give you the best of what we know.

We work here, we live here, and we love our community. Creating change in our neighborhoods is important to us. We support your children's teachers through grants, we send volunteers to work in your communities, and we work with nonprofit organizations to help make the little things better.

We were acquired by Direct Energy in 2011. Direct Energy is one of the largest retail providers of electricity, natural gas, and home services in all of North America. Our company is committed to providing customers products and services in ways that improve the quality of everyday home and business life.