Did you know that about 50,000 tonnes of car tyres are taken off the roads every year in Finland? This is enough to produce tyres for about six million passenger cars. Looked at another way, this amount of tyres could cover about 340 football fields. Our job is to collect old, worn-out tyres and make recycled products from them. We want to help both tyre industry professionals and consumers to take care of the natural environment, and to make the circular economy in Finland even more efficient and effective.

As recently as the early 1990s, tyre recycling in Finland was very haphazard and unregulated, and was strongly dependent on operators being environmentally aware. Consequently, most disused tyres ended up being dumped in landfills, and in the environment. Among the first to see the need to tackle this problem were the tyre traders and importers that founded Finnish Tyre Recycling Ltd on their own initiative. That was in 1995. Ever since then, our task, on behalf of our members, has been to take care of the collection and recycling of tyres in an environmentally responsible way. We began our recycling operations in 1996.