Fifth Avenue Jewellers comes from humble beginnings. Starting in 1979 under the name "Unique Creations Ltd.", the small jewellery store owned by Doug and Lanie Smith mainly sold gold products provided by Lanie’s cousin from Eastern Canada. The small store eventually grew into what it is today - Kamloops premier diamond, watch and jewellery retailerOriginally, a small kiosk was opened in the city market, and then a shop in North Hills Shopping Center. In the meantime, Doug was taking goldsmith courses and running the first workshop, which was in their home while their children were young. In September 2002, Fifth Avenue Jewellers was given the opportunity to open a freestanding store in the Wal-Mart complex. This 3,400 square foot store is the largest jewellery store in the interior, featuring a full line of quality diamonds, jewellery and watches. A long-term relationship with suppliers gives them access to exceptional pricing, which allows them to remain very competitive with big-box stores. Eventually, both Richard and Kevin chose to become involved in the jewellery business. Richard was trained in Los Angeles at the Gemological Institute of America, and Kevin took an extensive two-year course in Kamloops, to be a certified goldsmith and custom jewellery designer

The objective at Fifth Avenue Jewellers is to ensure that each customer experiences their service as the best in the retail industry. By constantly seeking out new products, exceptional quality, and new innovations at an affordable price, they remain the first choice for jewellery in Kamloops.