For over 39 years, East Tennessee Diamond Co. has been one of the most trusted names in jewelry in the Morristown region. We are a well-established jewelry store that has grown with our community from a small store to a multiple brand jewelry retailer. We have served generations of families as their trusted jeweler for brilliant diamonds, beautiful fine jewelry, elegant watches, treasured gifts, custom made styles and expert jewelry repairs. East Tennessee Diamond Co. is committed to make every customer "feel at home" with our personalized service and our classic to cutting edge jewelry designs. Our years of experience and services have built a legacy of integrity and trust with our customers.   At East Tennessee Diamond Co. our mission has always been a tradition of trust, high ethical standards, knowledge of our jewelry products and services, fair pricing and value to our customers

All East Tennessee Diamond Co. products come with the service and quality upon which we have built our reputation over the last 39 years. Service after the sale is equally as important as the sale itself. East Tennessee Diamond Co. provides reliable quality, trustworthy expertise and a commitment to service like none other. We stand behind your purchase because we believe in the quality of our jewelry and value the longevity of a personal and special relationship with you. There are moments in life that transcends the everyday, and ETDC is here to make those moments sparkle!   We offer our customers a wide range of designs to celebrate the important moments of their life. Our personal relations with our customers have grown over the years and we value the trust you have placed upon us. We help you to select the perfect style to suit your lifestyle. For us no question is too insignificant. You will receive our personal service and detail attention to every purchase you will make

East Tennessee Diamond Co. guarantees you full satisfaction and value for your money. We are obsessive about quality. We deal with the finest manufacturers across the globe that follow the highest standards of workmanship. We inspect every piece of jewelry and makes sure it follows our strict internal standards of quality control. Our approach makes it possible to offer our customer ultimate satisfaction from every perspective, be it precious metal casting, stone setting, polishing, finishing, style & designs or before & after sales services. No question is too insignificant. You will receive personalized service and you can expect our strict attention to every detail. We personally select each piece of jewelry, diamonds and gemstones in our cases. Since we sell only what we ourselves carefully selected and inspected, we have unrivalled quality control. At our store you can compare different pieces side by side, see, feel and appreciate the difference quality makes.