Our mission is to deliver exemplary compliance services to companies obligated under the Resource Recovery and Circular Economy Act (RRCEA).

Our vision is to be known across North America as the trusted leader in tire recycling, resource recovery and compliance management services; consistently delivering innovative, sound business solutions that support a more sustainable, circular economy for all.

eTracks was incorporated under the Canada Not-For-Profit Corporations Act in 2017 and is governed by an independent Board of Directors. The company was originally created by the Tire and Rubber Association of Canada (TRAC) to meet the needs of its members and other obligated tire producers under the RRCEA in Ontario. Since then, eTracks has become known as an industry leader in tire recycling. Our purpose as a Producer Responsibility Organization (PRO), and one we are proud of, is the responsible and ethical recovery of used tires, supporting a cleaner, more sustainable Ontario.