Dura Magnetics was incorporated in 1961 and was established as a production Alnico magnet alloy manufacturer. For the next 25 years Dura was one of the leading Alnico manufacturers and shipped an average of 1 to 2 tons of finished Alnico magnetic material per month. The development of proprietary cutting technology allowed Dura to remain at the forefront of Alnico magnet manufacturers.

Dura’s Alnico magnetic material market dominance waned as the North American Mills established their own in-house magnet manufacturing facilities and inexpensive Brazilian and Russian magnets flooded the marketplace. Without a cost advantage in the Alnico magnets production arena, Dura Magnetics established a comprehensive group of metal working products and assemblies marketed under the DURAMAG trade name.

In the mid 1990’s offshore competition from China’s magnet manufacturers increased in the magnet assembly marketplace and our traditional catalog and industrial supply customer’s sought out products produced in lower labor areas.

At this time, Dura Magnetics’ executive management decided to modify the existing business model and target applications where a high degree of technology and capability are required. For the next several years, capital investments was made to the facility, training, equipment, and software. Dura concentrated on its core competency of manufacturing changing of magnet alloys and stepped out of the commodity marketplace.

These improvements were the cornerstone of what Dura Magnetics is today, a comprehensive magnetic solution provider to industry and academia. Dura is now a premier Engineer to Order manufacturer of magnets and magnetic assemblies. With our state of the art design and production facilities we are able to design and fabricate a wide array of magnet materials, including Neodymium, Samarium Cobalt, Alnico, and Ceramic. We are constantly striving to add complimentary functions in order to consistently deliver value to the marketplace.