Chemist Mike Hong had a theory. He believed he could create coatings that would perform better and still reduce harmful effects to the environment. Later, when he started Dura Coat Products, Inc. his first product breakthrough proved him right. His new water-based formulation displayed exceptional performance and reduced VOC pollutants so effectively that a customer once restricted to part-time production was allowed by the EPA to return to full-time runs. Twenty-five years later, Dura Coat’s break-through solution is still commercially viable and all our subsequent coatings meet today’s toughest requirements. Environmental responsibility is in Dura Coat’s DNA. For a company that was founded on an environmental solution, the task of developing eco-friendly coatings is second nature.