Direct Jewelry Outlet has been serving customers in the Northern Virginia, Maryland and Washington, D.C. areas since 1992. A small, independent family-owned jeweler located in the center of Falls Church, Virginia, it buys directly from manufacturers, eliminating a hefty layer of wholesale markup. This allows the company to pass on this savings to its customers, offering the highest quality jewelry at the best prices. Direct Jewelry Outlet carries a wide variety of high quality beautiful diamonds in all shapes and sizes. Gemstones to include: Burmese rubies, Columbian and Brazilian emeralds, Ceylon sapphires and Tanzanite, a wide variety of cultured pearls to include: Akoya pearls from Japan, Mabe, South Sea and Tahitian pearls, and freshwater pearls. DJO also offers wedding bands in 14kt,18kt in yellow and white gold, palladium and platinum. Earrings, bracelets, chains, rings, pins, brooches, lockets, both pre-manufactured and custom made. DJO also offers Citizen watches, including the popular light-powered Eco-Drive models. Despite it’s name, Direct Jewelry Outlet is not a high-volume discounter of low-end jewelry or a “factory outlet store.” Its name comes from the close and direct relationship it has with its manufacturers, a relationship that benefits its customers in quality and price.

Established by Alain Planche and Didier Crespi, the store enjoys considerable foot traffic from the town’s busy pedestrians. It’s also a primary destination

Direct Jewelry Outlet utilizes a completely different business strategy from other jewelry stores and large shopping mall chains. The store can maintain a better quality of merchandise and offer better quality diamonds and gemstone prices below retail rates because:

It buys direct from gem merchants and manufacturers to eliminate the middleman
It has maintained a long and trusted relationship with its suppliers
Its non-commissioned sales team puts the customer first
No high-pressure sales tactics, just a relaxed and leisurely setting to review the product

The store is committed to a different approach to business that is not about high-volume or hype. It is proud of its:

Easygoing, friendly approach to business
Low staff turnover; most of the store’s employees have been with DJO for years
Commitment to carry no “designer brands” which insist on non-discount pricing to customers
No hype, no glitz, nothing-too-fancy approach to its products and services

Services

Complete Jewelry Repair :
Stone resets/replacements
Ring re-sizings
Clasp repair
Custom piece creation/adaptation
Restringing pearls

Cleaning and Polishing
Appraisals