DIAMONDS DIRECT JEWELRY STORE  was established in 1981 and initially specialized in State Farm insurance claims and loose diamond purchases. Over the years, word got out about the straightforward way we do business and we began working more in bridal and fashion. Today, we continue with the same theory of doing business we started with. Treat our clients the way we would hope to be treated. Our specialties include custom design, discount diamond prices, high standards in quality and insurance replacement services.

John has been in the diamond business since 1970 and began Diamonds Direct in 1981. He really enjoys cultivating the relationship with his client and developing a foundation of trust. Known for his honest approach to jewelry, John’s clients know they can always go to him for a straightforward answer about their purchase. He enjoys golfing with his wife and is known in his circle of friends as the “Doctor of Dazzle.” John is also a decorated Vietnam Veteran and was recognized at the White House recently for his service.

Dana has a great passion for her work! She has been in the jewelry business for more than three decades. Dana is a great listener and has an excellent eye for finding the best diamonds, gemstones or that special piece of jewelry for her clients. She enjoys creating custom designs, as well as working with vendors, to find the perfect gift no matter your celebration. When she’s not at work, you’ll find her travelling, on the golf course or whipping up a delicious treat in the kitchen

Naomi has been involved at Diamond Direct ever since she was old enough to dust and alphabetize but officially since 2004. She has completed her Gemology degree through the Gemological Institute of America. Her favorite thing about being in the industry is guiding her customers through some of life’s most treasured times. In addition to being a jeweler, Naomi enjoys teaching yoga, cooking, and being with her family.

Maria has been a part of Diamonds Direct since she was in elementary school. Following in the footsteps of her sister. Going to work with Dad on Saturdays, starting with dusting, vacuuming & alphabetizing . She has a love of jewelry design, and helping to continue the Diamonds Direct values of personal relationships through customer service.