Founder George DeVinny purchased the jewelry store started in 1906 as the Farrell-Frandsen Jewelry Company and it has been in continuous operation since.

Building on the century long tradition of fine quality jewelry and personal service, DeVinny Jewelers in the 21st century continues to strive to provide top quality jewelry products and service to our customers of western Colorado.

Supporting our Community

DeVinny Jewelers supports the local community through a variety of venues:

– Youth programs such as 4-H and the Montrose Kiwanis club scholarship program.

– Board member for the Valley Symphony Association.

Fine Jewelry

DeVinny Jewelers features an extensive selection of fine jewelry including fine 14 and 18 karat gold wedding and engagement sets, right hand rings and diamond pendants and earrings.
We also offer colored gems in gold and silver and fine jewelry designer lines by Cheri Dori, John Bagley, Alisa Unger, contemporary sterling jewelry designed by Frederic Duclos, and Hot Diamonds – another outstanding line of sterling jewelry for the modern woman.