Dems Fine Jewelers is celebrating over 47 years in business as the premiere family owned and operated jewelry store in the Columbia/Irmo area.  In 1969 Reinhart Dems, a master goldsmith, decided to sell his small 800 sq. ft. store in Boozer Shopping Center.  BJ Livingston, a diamond sales rep. at the time and a second generation jeweler, helped Reinhart and his customers with diamonds and agreed to purchase the store.  BJ and his wife, Louise, loved chatting with and getting to know their customers.  They and their sales team found it a joy to help their customers with their jewelry needs. Over the years, many of you became close friends as well.  Today we continue a friendly, casual atmosphere at Dems.  Our team cares very much about serving you and helping you with your jewelry needs.  Dems Fine Jewelers grew in size over the years and in 2004 we moved to our current beautiful, free standing location on Lake Murray Blvd in Irmo SC.     At Dems, we continue the family tradition by offering fine quality, beautiful fashionable jewelry and watches in a customer friendly store.   It is our pleasure to serve you and it is our hope that you will continue to refer to Dems as your personal jeweler.  We invite you to visit us soon.