D.J. Bitzan Jewelers provides excellent customer service, exquisite quality diamonds, and the BEST warranty in the industry to St. Cloud and surrounding areas. A family business founded in 1966, D.J. Bitzan is has been Central Minnesota's engagement ring destination. D.J. Bitzan offers a wide selection of watches, wedding bands, pendants, necklaces, and more, both designer and custom jewelry! Professional, onsite expert service is available. With over 800 engagement rings in our showroom, you're sure to find the diamond you're looking for at D.J. Bitzan Jewelers.

D.J. Bitzan Jewelers is proud to serve as Central Minnesota's leading jeweler, bringing some of the world's most beautiful diamonds to the couples we serve. We promise each customer our legendary, 5-Star customer service, access to the largest selection of real diamonds in the area, new ring styles and customized settings that arrive daily, and an industry leading warranty. No wonder more brides walk down the aisle with a D.J. Bitzan diamond.

In the beginning…

Don Bitzan founded D.J. Bitzan Jewelers with a tight budget, a supportive wife, seven precocious kids, and a dream. It was Don's willingness to take a risk and his commitment to hard work that allowed him to open a jewelry store in the brand new Crossroads Mall on March 9, 1966. Don built the business on a foundation of integrity and trust, along with a commitment to serve his customers and the community. Those same values shape the business today.

A new chapter

A new chapter in D.J. Bitzan history began in 1977 when Don asked his son, Dick, a recent graduate from St. Cloud State University, to join him in the business. Initially, Dick was reluctant, but Don assured him that after "trying it out” for just one year, he would be hooked. Don was right.

Dick soon discovered that working in the jewelry business gave him countless opportunities to serve his clients while experiencing the most important, magical, and cherished times of their lives. Dick's strong work ethic, his industry knowledge and commitment to excellenceled him to form unique relationships with some of the world's most exclusive diamond cutters - elevating this "small” jewelry store to a prestigious, regional, destination jeweler.