Dan Geller established D. Geller & Son as a wholesale company that also sold to the public in 1939 on Broad Street in Downtown Atlanta.  As a wholesale company, Dan sold to companies like Rich’s, Zales, and over 350 independent family owned jewelry stores all over the Southeast.  D. Geller & Son is one of the South’s longest standing diamond and fine jewelry companies.  The Geller family represents 14 generations and over 1,100 years in the jewelry industry.    Mike Geller took over the company in 1976 when his father passed.  He became apprenticed as a jeweler at the age of 7 and began working full time at 14 years old.  Formerly "D. Geller," Dan added "& Son" to the name when Mike asked for a raise in 1974.  That was his raise!  D. Geller & Son is a family owned and operated business that is truly that… a family.  Our sales professionals make it their mission to make you a customer for life and make you a part of the family!  We've helped many generations of customers celebrate marriage, birthdays, anniversaries, having their first child, and so many other special occasions!  Shopping for an engagement ring can be overwhelming.  D. Geller & Son wants to educate you to help guide you to make the best decision for such an important purchase.  We have the largest number of GIA Graduate Gemologists and certified bench jewelers in the Southeast.  

All of our sales professionals receive continuing education so that we are the most knowledgeable staff!  And we pass that knowledge on to you!  You can shop for your diamond engagement ring in a fun and comfortable environment.  We make it an enjoyable experience from start to finish.  As an independent jeweler, D. Geller & Son is large enough to give you the best value and small enough to provide you with personalized service.  We are a full service jeweler, providing jewelry repair, cleaning, sizing, remounts, gold buying, and custom work on site seven days a week.  We can often provide repairs, stone setting, and sizing while you wait.  D. Geller & Son makes buying jewelry fun!  We hold annual bridal events, designer showcases, diamond giveaways, clearance sales events, etc.  Mike Geller has even given away a hunting rifle with the purchase of a diamond to kick off hunting season!  That landed us on news broadcasts across the country, the Jimmy Kimmel show, and even in the South China Post newspaper!