Charles Nusinov & Sons was founded in 1923 by Charles Nusinov, a Ukrainian immigrant, arriving in Baltimore via Buenos Aires. Charles, trained as a jeweler in his native Ukraine, was a master craftsman and diamond setter. The business grew from humble beginnings in the East Baltimore Street area and eventually encompassed several properties in the area of Baltimore and Eden Streets. A true family business, the store expanded with the help of Charles's three sons: Nathan, Sam, and Bob, who later brought in their sons.

By the mid '60s Charles Nusinov & Sons had become a Baltimore tradition. The family decided to develop a store catalog as a marketing tool and further expansion took place. The business relocated to 6635 Belair Road in Northeastern Baltimore City in 1973 after the passing of Charles in 1968, along with the decline of the East Baltimore neighborhood and parking problems.

During the period from 1973 to 1980 Charles Nusinov & Sons operated as a catalog showroom competing with the likes of W. Bell & Company and Best Products selling appliances, TVs, and radios as well as jewelry. Sales had gone over the $3 million mark annually and the number of employees reached a high of 47. In 1980, however, a decision was made to eliminate the catalog and return to what we did best: The sale and repair of jewelry.

The store went through a major remodeling in 1983. The showroom was reduced and modernized. Emphasis was made to have Baltimore's largest selection of jewelry. Our unique ability to repair and restore jewelry as well as manufacture jewelry was promoted.