We specialize in diamonds and natural color diamonds in every size, shape and color, all at or below internet prices. We deal direct with diamond cutters so there are no middlemen to add extra costs. We also provide a breathtaking assortment of natural color gemstones from the ordinary to the extraordinary. Our goal is to provide the most high-quality jewelry and other unique gifts that will become heirlooms to pass on for generations.  From our gorgeous diamond rings from our bridal line made exclusively in the USA, to custom designs by Caterina, our clients are astounded by the quality, craftsmanship, and immense beauty of every piece of jewelry we fashion.