Carver W. Reed & Co., often referred to as "Old Reliable, "has been a staple on Philly's famed Jewelers' Row since 1860. Best known for providing the community with low-interest collateral loans on watches and other fine jewelry, Carver W. Reed & Co. is also known for its unmatched selection of stunning diamond, gold jewelry, and high-end watches, which are sold at up to half the regular retail price! Currently in its 156th year of operation, Carver W. Reed & Co. continues to thrive as the fourth oldest operational business in the City of Brotherly Love. Having only been owned by two families since its inception, Carver W. Reed & Co. exemplifies a traditional family-run business. Now in its third generation of family ownership, the family welcomes the fourth generation of owners. Daughter, Rebecca, and son, Charles have joined in on the day-to-day family operations ensuring the highly reputable establishment keeps its family jewels.