Our main thrust to provide our clients exemplary service has made our name synonymous to excellence in the gold and other precious metals trade industry in Los Angeles and the whole of Southern California. We are here to provide you the best option to get the most cash for your gold, silver, platinum, diamonds, jewelry and coins, at the fastest possible time. Our business transactions are always done above board and in transparency so when you sell your gold to us, we guarantee that you will get the best prices because the whole process of evaluating your valuables will be done in your presence, from start to finish. Our rates are updated every minute to keep up with the dynamic pricing of gold and other precious metals in the market.

Our safe and secure shop location is in Woodland Hills, the very heart of the thriving gold and jewelry trade industry of San Fernando Valley and in close proximity to Los Angeles. Top cash will be paid for your jewelry in gold, silver and platinum, unwanted or damaged, in pieces or estate jewelry. But of course, premium prices will be paid for your quality fine jewelry pieces. If you have these and you are planning to convert them into cash, we encourage you to check out with other legitimate gold buyers’ prices before you come to us. The only time we disclose our prices is when you deal with us in person, and you will surprised how high our prices are compared to our competitors. You are in no obligation to sell your gold to us and you have the liberty to choose to best cash offered for your gold because all we want is you to be satisfied. In the end, rest assured that you will be receiving the highest cash for your gold silver, platinum jewelry and coins from us.

We also buy gold, silver and platinum coins, watches like Rolex, Omega, Patek-Philippe and other known name brands, working or not, in any condition.

We are accredited with the Better Business Bureau so there is no need to tell you how honest and reputable we are in the conduct of our business, plus the warm and friendly atmosphere that you will experience when you visit our place that will leave a lasting impression.